Last week’s Gloucestershire Echo article on rising house prices (“House prices surge in Gloucestershire as demand outstrips supply” January 3rd 2014) is a perfect illustration of why developers Bloor Homes and Persimmon Homes believe that housing initiatives, such as the Elms Park development, are crucial for the area.

The article states that, according to Jon Plant, area manager at Andrews estate agents, the rising prices are fuelled by supply and demand, with demand far outstripping supply in Gloucestershire. These views reflect the considerable industry experience of Bloor Homes and Persimmon Homes.

Population forecasting undertaken to inform the Joint Core Strategy (JCS) estimates that by 2031 an additional 45,200 people will be living in the area, requiring 36,850 new homes to be built. Housing need in and around Cheltenham is twice the level of actual supply, with young people, working families and the retired facing particular pressures.

The Elms Park development would deliver up to 4,500 much-needed new homes for Cheltenham, Tewkesbury and the surrounding area, creating a safe, secure, and healthy new community that can link to existing settlements.

Up to 40 per cent of these new homes would be ‘affordable homes' for local people currently unable to access housing on the open market.

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